Case Studies - Kranich's Jewelers

Case Study: Kranichs.com

Kranichs.com was a mid sized ecommerce site struggling with rising AdWords costs. A four month cost-effective contract with JB Web Analytics involving linkbuilding and onsite SEO led to:

» An increase in unpaid organic search traffic of 64%.
» Meeting their goal of doubling 2007 sales benchmarks at an increased profit margin.

Search Traffic Increase

Tools and Techniques Utilized

» Dynamic naming convention optimization
» Information architecture optimization
» Internal link structure optimization
» Social network promotion
» Ecommerce business consultation
» Web analytics benchmarking
» Landing page optimization
» Comprehensive keyword research
» Blog based linkbuilding
» Competitor link audit
» Apache code optimization
» Duplicate content elimination
» Iterative onsite code adjustments
» XML sitemap optimization