Search Engine Optimization Features
Basic SEO platform features:
Many ecommerce platforms claim to be "fully SEO optimized," but fail to deliver specifics (or traffic!). At the Web Retail Group we offer a range of state-of-the-art SEO features, and are constantly updating out system with new advances. Below is a list of specific features that make out out-of-the-box platform ready for the search engines.
SEO friendly dynamic head/meta tags
The title tag is the single most important onsite factor in good SEO, and we make sure to do it right. On every dynamically generated product and category page we generate a concise and direct keyword dense title tag, as well as a strong description tag.
Complete title and meta tag control of every page
If keyword research or other marketing considerations lead you to want to customize the title, description, or keyword tag on an individual product or category page, our platform can accommodate, giving you and your marketing team total control.
SEO friendly URL rewriting & URL naming conventions
All of our dynamically generated product and category pages are rewritten internally so they appear as static HTML to the search engine spider, as opposed to less friendly php or asp. We also make sure that every URL name is keyword rich and has a permanent url name. Many competitors have URL's change regularly based on session or client variables, diluting search engine friendliness and linkbuilding.
SEO friendly image naming conventions
We make sure the image name, as well as the alt and title tag of all dynamically generated product images are keyword rich, increasing your overall search friendliness, and pushing you referring traffic from sources Like Google Image.
SEO friendly internal link conventions
Many people are unaware that PageRank, Google's measure of a site's link popularity, is calculated separately by Google for every page on a site. We make sure that the links from your homepage pass the linkjuice internally, making key product and category pages much more search competitive.
Onsite SEO Services:
Onsite SEO refers to any changes you make on your domain to entice search engine traffic. The basic procedure is to do comprehensive keyword research, choose optimal keywords, and then optimize the site around those targeted terms. Onsite SEO is roughly 50% of overall SEO, with linkbuilding (gaining links pointing to your site) comprising the other half.
Our platform offers many built in SEO features (INSERT LINK OT THAT PAGE HERE), but to rank competitively on top revenue generating terms in a saturated market you will need to optimize for specific terms and then undertake targeted linkbuilding.
Specific features:
Comprehensive Keyword Research
Utilize a variety of tools to generate a list of target/optimal keywords for the site. Discuss over email with client to make sure our recommendations align with their business model.
Custom Search Rank Report
Generate a search rank report for targeted keywords and report monthly. Includes analysis of client's top 5 competitors.
XML Sitemap Submission
Creating and submitting a Sitemap helps make sure that Google knows about all the pages on your site, including URLs that may not be discoverable by Google's normal crawling process.
Custom Title/Meta-Tag/Heading Writing
Utilize keyword list and SEO best practices to write title and meta-tag data. Simple tweaks can often lead to dramatic improvements in search rankings.
Homepage Content Suggestions
Suggest to client or designer necessary content and SEO changes, or ideas for new content. This may be the single most powerful thing you can do to boost traffic quickly.
Competitive Link Audit
Review the number, structure and quality of incoming links for client and competition with aim of generating successful linkbuilding strategy.
Linkbuilding Services:
Google bases its results 50% on keyword focus and SEO friendliness, and 50% on the quality, relevance and number of incoming links pointing toward each page on your site. At the Web Retail Group we know both the social nuances and technical details to build you links that count.
Content/Resource Building
Utilize best SEO keyword and content generation practices to manage/create content on site with the goal of creating natural inlinking traffic.
Blog and Forum Posting
Post on blogs and forums through out the web answering questions, offering expertise, or informing about sales to generate inlinking traffic.
Buzz Piece Generation
Generate catchy "buzz" pieces, like top ten lists or contests, to generate viral online marketing attention.
Social Network Marketing
Utilize social media like Facebook, MySpace, and LinkedIn for traffic and linkbuilding.
Web Press Releases
Generate and distribute web press releases through appropriate online venues.
Web Awards
Generate yearly awards for leaders in the field to generate incoming links.
Link Exchanges/Requests
One of the best ways to get links to your site is to request links, or link exchanges with relevant sites.
Paid Links
Search out opportunities to place ads on content and resource sites or blogs for nominal costs. Often high quality incoming links are available at a lower cost than pay-per-click advertising, and also serve to build PageRank for your site.
Directory Submissions
Hand submission to any/all of the several hundred free content directories on the web.
Usability and Marketing features:
Have you ever tried to buy something online, only to find that the site was close to impossible to use, navigate and purchase from? We all have. Usability is the quality of making a site that works for your users needs with an absolute minimum of thought or frustration.
The Web Retail Group includes the following features as part of its ecommerce platform, as well as providing custom usability analysis as described below.
Dynamic Accordion Navigation Menus
A functional expandable navigation menu that allows two levels of information to be available to customers without taking up too much space. This also allows for multiple subcategories within a category, for example athletic shoes could expand to include basketball, running, and hiking.
Single Page Checkout
The Web Retail Group's usability specialists custom-designed a sleek single page checkout, making it as easy as possible for your customers to checkout. Many clients have already seen a conversion increase after switching to this checkout format.
Google Checkout
Google Checkout allows customers to quickly and easily make and track purchases. In general, more purchase methods raise conversion. Also, the Google Checkout emblem appears on AdWords ads, increasing cost-per-click click-through rates.
Multiple Images/Colors
Our mouse-over interface can display different images of the product, as well as other colors available. Great for apparel sites, or sites with multiple options on similar products.
Social Bookmarking / Email a Friend
The email a friend feature will bring more attention to specific products on your site, and allow bookmarking on popular social media sites like Digg and Facebook.
Design Fully CSS/XHTML Customizable
The flexible interface can be changed to adapt to your design needs, with full css/xhtml customization.
HTML Customization on Dynamic Pages
Our custom product description fields allow you to directly enter html code, making them extremely customizable.
Robust Coupon/Discount Generation Feature
Our interface makes it simple to generate coupons and discounts according to your needs.
Site Wide Product and Category Search
Our on-site search engine allows users to specify and find exactly what they are searching for.
Customizable Brand and Category Pages
Your products can be sorted by both brand and the general category they belong to, such as New Balance and Running Shoes.
Recommended Products
By showing customers other products they might be interested in, chances of conversion rise. Our platform allows you to associate recommended products with each product, encouraging up-selling and product comparison.
Basic Usability Appraisal
Perform preliminary task analysis and usability flow analysis on client and competition sites with aim of potential areas for usability improvement.
Strategic Recommendations Report
Overall report recommending direction for site in terms of SEO, usability and linkbuilding.
Google Analytics with ecommerce tracking
Hand submission to any/all of the several hundred free content directories on the web.
Accountability
We hold ourselves accountable at the Web Retail Group, and every month we will calculate and chart the following three statistics:
» Your monthly traffic
» Your monthly gross
» The gross sales per hit
By looking at your traffic and at your sales per hit, you will be able to see improvements over the same period last year. If costs are held constant or decreased while traffic and conversion increase, then your business is sure to flourish!
ECommerce Strategy Consultation
ROI Optimization Consultation
During your monthly conference with your ROI specialist, careful attention will be given to the following very important types of questions:
» How much should I spend on pay-per-click as opposed to linkbuilding?
» Do I want to concentrate on short-term sales, or focus on building a better site/base traffic load?
» What type of changes in traffic and conversion should I expect for the holiday season?
